Santa Barbara is only 12 miles up the 101 Freeway from Carpinteria and is located geographically less than 100 miles from hyper-metropolitan Los Angeles but feels light years away from the noise and congestion of its huge neighbor to the south, which helps explain why the upper crust of Southern California have long favored the coastal retreat as both a getaway destination and the perfect place for a second (or sometimes first) home. With a temperate climate and lush natural environs, the "Riviera of the West" is perfect for a day trip, with its wide, perfect beaches, highly rated wineries, and a large variety of shopping and dining choices, or a much longer stay, with a highly active local culture of volunteerism and fund-raising (not to mention the very high number of wealthy people) that enables the town of just 90,000 residents to enjoy the sort of cultural and social amenities which are usually found only in much larger cities.

Although the common perception of Santa Barbara is as a playground for the rich and famous, the reality is more middle-America than you might think, with an average income only slightly higher than California as a whole, and a diverse ethnic makeup and heritage. Notable for its California Mission-style architecture (a long-standing local ordinance ensures that all commercial construction follow the Mission theme, which results in a plethora of red-tiled roofs and faux adobe supermarkets), local residents are intensely proud of their city's roots and traditions, and a number of hugely popular festivals throughout the year celebrate the many cultures found within the city limits.

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